| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1024186 | Asia Pacific Management Review | 2016 | 5 Pages |
Abstract
Internet has grown exponentially in recent years, turning into popular tools for consumer to search for information, make payment, shopping and so on. This study focuses on Generation Y's online website satisfaction in the apparel industry. This study identified four important factors affecting the consumer satisfaction on website: usability, credibility, service quality and transaction costs. The results show that usability, credibility and service quality will affect the customers satisfaction when they purchase via website.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business, Management and Accounting (General)
Authors
Ying San Lim, Pui Chuan Heng, Tuan Hock Ng, Chew Sze Cheah,