Crafting the message: Controlling content on agency Web sites

While much research has focused on the new opportunities that government Web sites offer for greater citizen involvement and improved agency efficiency, less attention has been given to agency decisions about what to post on these Web sites. Here we use interviews with content managers in seven federal agencies to investigate the political and institutional influences behind decisions about Web content. We analyze the approval processes for new content and the emerging governance structures for evidence of greater centralization and political control or greater decentralization and autonomy for Web posters. In the end, it appears that institutional factors persist to influence content governance.