| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1026160 | International Journal of Information Management | 2009 | 5 Pages |
Abstract
The case study illustrates another genre of the B2E (business to employee) model, implemented at a large Indian IT organisation to engage its employees in order to create value for its customers. The main focus of the empirical analysis is the counterintuitive strategy to ensure customer loyalty and increased revenues by transforming the relationship between the management and the employees. A brief outline is presented of the B2E model and a case analysis of issues is derived.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Management Information Systems
Authors
Mohini Singh,