Smartphones habits, necessities, and big data challenges

Smartphone usage reframes our daily life activities to support ease, convenience, multitasking, and always connect with others wherever we are. The excessive use of a smartphone can generate a large amount of data. Recently, the term of big data is popularly used to describe data that is high volume, high velocity, and high variety and the exponential expansion and accessibility of data, both structured and unstructured. A smartphone with Internet produces a huge amount of data that will enhance users' experience through volume, value, variety and velocity. This study was done through inductive approach by distributing questionnaires in Brunei Darussalam (Brunei) to understand the smartphone habits of users in Brunei. The analysis had identified the concerns that become the focal point of a study on the habitual using of smartphones in daily activities. The study was conducted in specific context, yet the methods and findings can be used into broader contents and contexts. The majority of respondents use smartphones to access Internet excessively. Since, they depend on smartphones then they deserve to get better value added and services. The paper proposes the findings relating to the big data concept.