Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1026610 | The Journal of High Technology Management Research | 2012 | 13 Pages |
Abstract
This paper analyses the technology strategy and standard competition of the most outstanding innovation cases of Apple and Microsoft. The objective of the study is to understand innovators' pursuit of strategies in securing the benefits from an innovation, based on the innovation life cycle model. The study develops a new methodological framework of platform for analysing the case studies. It is argued that the ability to establish an industry standard and lock-in customers enables an innovator to create a competitive advantage. The study offers important lessons in strategic innovation management.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Management of Technology and Innovation
Authors
Jarunee Wonglimpiyarat,