| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1026646 | The Journal of High Technology Management Research | 2009 | 8 Pages |
Abstract
Data envelopment analysis (DEA) is an ideal tool to assess a bank branch's operating and profit efficiency. This study went a step further to also explore the impact of IT-based retail banking services on branch efficiency, and found that IT-based transactions at the branch level have a significant impact on profit efficiency, and therefore have a significant role to play in profit maximization. Improving bank branch technology to best support service delivery is also a practical way to achieve greater efficiency, which in turn, contributes to a commercial bank's overall profitability.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Management of Technology and Innovation
Authors
Napapan Meepadung, John C.S. Tang, Do Ba Khang,