New product development: An innovation diffusion perspective

This study examines the antecedents of the adoption of innovation diffusion in high technology firms in China and its effect on new product creativity and financial performance through a series of statistical techniques including logistic analysis, multivariate analysis of variance, and multiple regression analysis. The findings indicate that the adoption of innovation diffusion in high technology firms is significantly related to the competition intent of these firms including aggressive technology posture and product development frequency. The adoption of innovation diffusion also has been showed to positively contribute to the new product creativity and financial performance. The theoretical and managerial implications are discussed.