Article ID Journal Published Year Pages File Type
1026915 Australasian Marketing Journal (AMJ) 2015 6 Pages PDF
Abstract

•Sensual ethnography and creative analytic practice yield insights missed by other methods.•Results extend understanding of self-authentication, especially its embodied nature.•Poems evidenced embodied knowing of self-authentication.•Self-authentication grounds one's well-being.•Pain may be part of the process that enhances sense of well-being.

Through sensual ethnography and poetic representation, we learned that individuals “self-authenticate” through embodied performance experiences of their own identities. Participating in the extraordinary experience of rock concerts revitalises existential authenticity, which enhances a person's feeling of wholeness and well-being. This extends our understanding of value derived from extraordinary experiences and adds “existential authenticity” to consumption motivations and consequences.

Chinese Abstract通过感性的人种研究和诗化的表现,我们了解到个体通过自己身份的具体化行为经验“鉴明自身的真实性”。参与体验不同寻常的摇滚演唱会让人重新获得存在真实性,使得一个人的整全性和幸福度提升。我们对不寻常的经历所衍生的价值理解因此得以延伸,并对消费动机和结果赋予“存在真实性”。

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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