| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1026968 | Australasian Marketing Journal (AMJ) | 2012 | 10 Pages |
Abstract
⺠Study of small retail pharmacies. ⺠Examines relations between market environments, store assortments, and performance. ⺠Managers report wider assortments when market diversity and munificence are high. ⺠Wider assortments positively influence reported relative category sales and stock. ⺠Market uncertainty has a direct negative effect on reported margins.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Jack Cadeaux, Chris Dubelaar,