Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1027048 | Australasian Marketing Journal (AMJ) | 2012 | 4 Pages |
Abstract
The first permanent professor of marketing at the University of New South Wales was Roger Layton. The social history of the department, as it then was, is described via sketches of the people who made up the initial cohort of academics and research students.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Stan Glaser,