Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1027056 | Australasian Marketing Journal (AMJ) | 2012 | 4 Pages |
Abstract
This paper explores the nature of marketing thought in the 1960’s when the School of Marketing was established at UNSW, recounts some of the early history of the School, and notes the challenges to the discipline of marketing that now lie ahead.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Roger Layton,