| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1027159 | Australasian Marketing Journal (AMJ) | 2011 | 4 Pages |
Abstract
⺠Market orientation is a coalition of interacting activities taking place through time and thus is a process. ⺠The study of market orientation processes and their mechanisms present substantial problems for researchers. ⺠Simulation methods offer a solution as mechanisms and their interactions can thereby be systematically explored.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Louise Young,