Article ID Journal Published Year Pages File Type
1027237 Australasian Marketing Journal (AMJ) 2008 6 Pages PDF
Abstract

SummaryThis contribution argues that academic researchers operate in two contexts: the context of discovery and the context of justification. The contribution will elaborate on this distinction and thereby illustrate how research actually evolves and ‘works’. An understanding of this dual context will help researchers to be smarter in developing their own research.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing