Article ID Journal Published Year Pages File Type
1027442 Industrial Marketing Management 2014 7 Pages PDF
Abstract

•Relationships among marketing capability, operations capability and financial performance.•Marketing capability has a significant impact on operations capability.•Operations capability is significantly and positively related to retail efficiency.•Operations capability fully mediates the marketing capability–financial performance relationship.

Drawing upon the resource-based view (RBV) of the firm, this study investigates the relationships among marketing capability, operations capability, and financial performance. Using archival data of 186 retail firms in the UK, we find that that marketing capability has a significant impact on operations capability, and that operations capability is significantly and positively related to retail efficiency. The results also suggest that operations capability fully mediates the relationship between marketing capability and financial performance. The findings of this study provide practical insights for practicing managers to consider when developing functional capabilities in order to achieve superior financial performance.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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