Article ID Journal Published Year Pages File Type
1027507 Industrial Marketing Management 2013 14 Pages PDF
Abstract

•This study examines the dynamic performance of vertically decentralized two-echelon channel coordination.•The research devises a method for making cross-enterprise joint decisions under cooperative and non-cooperative settings.•This study confirms a strong link between IT strategy, business processes, and supply chain performance.•Electronically-enabled profit-sharing cooperative supply chains can significantly increase channel performance and synergy.•Consumers benefit from lower prices and society benefits from increased channel profits in the cooperation and e-market.

This study examines the dynamic performance of vertically decentralized two-echelon channel coordination for deteriorating goods under consignment and vendor-managed inventory (VMI) contracts with revenue sharing from retailer-centric business-to-business transactions in both traditional markets and electronic markets (EMs). The research presents the profit-maximization problem and devises a method for making cross-enterprise dynamic joint decisions by combining calculus with dynamic programming for a retailer-led Stackelberg supply chain under cooperative and non-cooperative game settings over a multi-period planning horizon. The applicability of the proposed model is assessed using a case study involving a highly perishable product, sliced raw fish, in a supply chain comprising a regional seafood supplier and a local store belonging to a large national retail chain. The analytical results show that, in a cooperative setting, the EM with a consigned revenue-sharing VMI contract tends to achieve lower retail prices, larger stock quantity, improved channel efficiency, and increases in both retailer and supplier profits through an additional one-part tariff. Additionally, consumers benefit from lower retail prices and society benefits from increased overall channel profits in the cooperative channel and EM.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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