Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1027561 | Industrial Marketing Management | 2014 | 9 Pages |
•This paper investigates the effect of networking on radical innovativeness.•The focus is on manufacturing SMEs.•Results show that networking has a positive effect on radical innovativeness.•Networking, customer responsiveness, and tech turbulence have a positive, three-way interactive effect on innovativeness.•Radical innovativeness is highest when networking, customer responsiveness, and tech turbulence are concurrently high.
Networking can be a useful tool for facilitating information exchange. In this paper we argue that networking increases a firm's radical innovativeness, and that this link is moderated by technological turbulence and a firm's responsiveness towards customer needs. A sample of 283 manufacturing SMEs reveals that (1) networking has a positive effect on radical innovativeness and (2) networking, customer responsiveness, and technological turbulence have a positive, three-way interactive effect on radical innovativeness. Specifically, radical innovativeness is highest when networking, customer responsiveness, and technological turbulence are concurrently high.