Article ID Journal Published Year Pages File Type
1027598 Industrial Marketing Management 2012 12 Pages PDF
Abstract
► We examine the engagement with “green” supply chain management (GSCM) in both the B2B and B2C sector. ► We use a novel data collection approach, which minimises social desirability bias and common source bias, to capture GSCM. ► GSCM is less profound in B2B supply chains compared to B2C supply chains. ► Top management and trust are important facilitators of GSCM in B2B supply chains.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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“Green” supply chain management: The role of trust and top management in B2B and B2C markets
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