Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1027637 | Industrial Marketing Management | 2014 | 5 Pages |
Abstract
From the Fifth Meeting of the IMP Group in Asia, the ten papers selected for this special edition have been grouped under four broad themes: network evolution and performance; networks in emerging contexts; value (co)creation; and network structure, position, and performance. Not unexpectedly, many of the themes overlap, reflecting both the complexity and diversity of network theory.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Bella Butler, Peter J. Batt,