Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1027728 | Industrial Marketing Management | 2014 | 11 Pages |
•This study examines co-opetition (cooperation between competitors) and product innovation of emerging market firms.•The moderating effects of technological capability and alliances with universities were also investigated.•Data on 1499 Chinese firms across multiple industries were analyzed.•The results show an inverted U-shaped relationship between co-opetition and product innovation performance.•The bell-shaped relationship is weaker for firms with strong technological capabilities and alliances with universities.
The relationship between cooperation with competitors and product innovation performance was investigated along with the moderating effect of the innovating firm's technological capability and its alliances with universities. The hypothesis that cooperation with competitors has an inverted U-shaped relationship with product innovation performance was tested using data on new product introductions from 1499 Chinese firms. The results support the existence of a bell-shaped relationship between co-opetition and product innovation performance. Technological capability and alliances with universities were shown to weaken the relationship. The findings add significantly to the emerging literature on dynamic co-opetition.