Article ID Journal Published Year Pages File Type
1027770 Industrial Marketing Management 2011 8 Pages PDF
Abstract

Solution innovation often exposes uncertainties that are addressed by corporate collaboration through networks. This paper examines the link between uncertainty reduction and knowledge processes. It focuses specifically on the role of company experience which some have argued to be a vital form of knowledge accumulation, whereas others assert that it is not always beneficial. Our central finding is that experience enhances knowledge transfer, yet contributes little to knowledge cross-fertilization activities. Knowledge transfer alone does not lead to uncertainty reduction. Drawing upon this we make the case for a more nuanced concept of knowledge cross-fertilization. Managers and innovators are therefore urged to look more closely at the question of experience if they are to harvest full value from network collaboration.

Research highlights► We examine the link between uncertainty reduction and knowledge processes. ► We focus on the role of company experience. ► Experience contributes little to knowledge cross-fertilization. ► Knowledge transfer alone does not lead to uncertainty reduction. ► Knowledge cross-fertilization, through knowledge transfer, reduces uncertainty.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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