Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1027771 | Industrial Marketing Management | 2011 | 13 Pages |
The developed solution business model framework assists firms wishing to design solution business models by categorizing capabilities and management practices necessary for the effective management of such a business model. The developed framework integrates findings from a wide variety of research streams with the empirical data collected in an abductive research process, involving ten firms with multi-national operations. The framework consist of a solution process with four phases (develop solutions, create demand, sell solution, and deliver solution) and three groups of cross-functionality issues (commercialization, industrialization, and solution platform). The framework identifies twelve capability categories, and sixty-four capabilities and management practices pertinent to the effective management of solution business. The research points to the importance of cross-functional alignment within firms. An effective solution business model requires the intricate coordination of resources and business processes across all functions.
Research highlights► Firms must move beyond selling and delivering ad-hoc solutions. ► Solutions are processes, not combinations of goods, services and knowledge elements. ► Commercialization and industrialization are parallel, not sequential processes. ► Effective solution business requires intricate coordination across all functions. ► We identified 64 capabilities pertinent to effective solution business management.