Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1027861 | Industrial Marketing Management | 2011 | 7 Pages |
Abstract
The contrasting marketing principles of service-dominant (S-D) logic and goods-dominant (G-D) logic are examined in this article from the perspective of current research themes in the information science community. The conclusion is reached that much of the distributed multi-agent literature is complementary to the issues being explored concerning S-D logic, and that some multi-agent research may therefore be pertinent to the business marketing community. This article discusses the modelling approach of interactionism as an underlying principle of both S-D logic and multi-agent systems technology. The two domain technologies are compared, and implications for business marketing practice proposed.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Martin K. Purvis, Andrew L.S. Long,