Article ID Journal Published Year Pages File Type
1027881 Industrial Marketing Management 2010 8 Pages PDF
Abstract

In this paper, we examine the effects of internationalization and resource allocation on firm performance. We argue that resource allocation plays a pivotal role in determining a firm's international growth. Using a sample of Taiwanese firms, we find an optimal level of internationalization, in terms of the number of countries, as well as the level of investment towards value appropriation that is necessary to start creating a positive impact on firm performance. As a result of our study, we propose that Taiwanese firms would likely benefit by shifting their focus of resource allocation from R&D to marketing.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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