Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1027958 | Industrial Marketing Management | 2013 | 6 Pages |
Abstract
Service networks represent an often used but less often defined construct. As part of the Industrial Marketing Management Special Issue on Services Networks we provide an overview of different ways of understanding services networks, particularly from a business marketing and a services systems perspective. We provide our own definition of services networks and introduce three different conceptual layers. These layers are used to describe the different articles in the special issue. A discussion of a tentative research agenda concludes our argument.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Stephan C. Henneberg, Thorsten Gruber, Peter Naudé,