Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1027976 | Industrial Marketing Management | 2010 | 8 Pages |
Abstract
With this article we draw up a panorama of proposed conceptualisations lying between dyad and network. We strive to summarize as far as possible the major dimensions, found in the academic management literature, which have been used to characterise networks. These dimensions are then used to interpret the above conceptualisations. This allows us, to round off, to propose a potential roadmap allowing researchers and practitioners alike the possibility of situating and positioning themselves in the myriad field that could loosely be termed network research.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Bernard Cova, Frédéric Prévot, Robert Spencer,