Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1027988 | Industrial Marketing Management | 2010 | 14 Pages |
Abstract
This paper sets out to explore the impact of a new venture's context on its development. The study consists of a single case study based on a new venture attempting to exploit an opportunity in the life sciences and charts the impact that the context, in particular actors that the venture are trying to gain resources from, have upon the plans, activities and resources developed by this nascent firm. Spanning the time period of 1999-2006, this case outlines four periods of development of the venture. This accounts for the initial plans of the venture, their struggle to gain venture financing, the development of the venture's technological resources and the attempts to create commercial relationships. The study shows the impact that institutions used in a context have on this venture leading to, among other things, the discovery of IP, finding a CEO and developing a product line.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Andrew Keating, Damien McLoughlin,