Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1028146 | Industrial Marketing Management | 2007 | 6 Pages |
Abstract
Quality assessment is frequently applied in business-to-business marketing. It is usually assumed that quality assessment builds on the use of “objective” rules and criteria, but this is not always true. In a longitudinal study it was found that an institutionalized practice of quality assessment was based on both “objective” product characteristics, as well as more subjective supply/demand considerations, making quality assessment much more complex than usually assumed. Theoretical and managerial implications are highlighted.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Tor Korneliussen, Pål A. Pedersen, Kjell Grønhaug,