Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1028157 | Industrial Marketing Management | 2011 | 8 Pages |
Abstract
This paper presents the processes involved in organizing a buyers' fair, a fair where first- and second-tier suppliers of the automotive industry make known their buying requirements for non-critical items to SMEs (small and medium-sized enterprises). The fair allowed the procurement process of LCs (large companies) and the prospecting process of SMEs to be faster and less-expensive. The fair was the result of an action research project performed by the researchers in partnership with the Brazilian Federation of Industries.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Giancarlo Medeiros Pereira, Miguel Afonso Sellitto, Miriam Borchardt, Albert Geiger,