Article ID Journal Published Year Pages File Type
1028157 Industrial Marketing Management 2011 8 Pages PDF
Abstract

This paper presents the processes involved in organizing a buyers' fair, a fair where first- and second-tier suppliers of the automotive industry make known their buying requirements for non-critical items to SMEs (small and medium-sized enterprises). The fair allowed the procurement process of LCs (large companies) and the prospecting process of SMEs to be faster and less-expensive. The fair was the result of an action research project performed by the researchers in partnership with the Brazilian Federation of Industries.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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