Article ID Journal Published Year Pages File Type
1028200 Industrial Marketing Management 2009 9 Pages PDF
Abstract

This article explores the management challenges of emerging new business fields by using a network perspective. We are interested in the extent to which individual firms, by mobilizing cooperative networks of actors, can influence the emergence of radically new business fields. A framework describing the environment and the phases of emergence is proposed. Then the activities within each phase are discussed. Finally, we identify and examine the company-level capabilities involved in the management of these core activities. The study contributes to the management of new business fields.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Authors
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