Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1028200 | Industrial Marketing Management | 2009 | 9 Pages |
Abstract
This article explores the management challenges of emerging new business fields by using a network perspective. We are interested in the extent to which individual firms, by mobilizing cooperative networks of actors, can influence the emergence of radically new business fields. A framework describing the environment and the phases of emergence is proposed. Then the activities within each phase are discussed. Finally, we identify and examine the company-level capabilities involved in the management of these core activities. The study contributes to the management of new business fields.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Kristian Möller, Senja Svahn,