Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1028318 | Industrial Marketing Management | 2008 | 10 Pages |
Abstract
Drawing from the literature on cultural influence on decision-making, we build a theoretical framework of perceived pioneering advantage in different cultural environments. From this framework, and from cultural differences that exist between the United States and South Korea, we derive hypotheses regarding expected cross-cultural perceptual differences. We test these hypotheses using samples of senior product managers from both countries. We find that some, but not all, of the principles of pioneering advantage empirically verified in North America are generalizable to the culturally-different South Korean business environment.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
C. Anthony Di Benedetto, Michael Song,