Article ID Journal Published Year Pages File Type
1028350 Industrial Marketing Management 2006 5 Pages PDF
Abstract

While it is through creating and marketing products that firms achieve success, there are also significant opportunities for them to create value by exploiting the capabilities they utilize in creating products. However, seeing capabilities in this light demands new ways of thinking about product markets and marketing policies.

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Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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Capabilities as marketable assets: A proposal for a functional categorization
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