| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1028358 | Industrial Marketing Management | 2008 | 12 Pages |
Abstract
Contemporary JIT literature provides evidence that the JIT philosophy has been extended to the selling function. The literature, however, lacks a concise definition of JIT-selling and reliable, valid scales for measuring the construct. A formal definition is proposed and JIT-selling scales are scientifically developed using survey data from manufacturers.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Kenneth W. Green Jr., R. Anthony Inman, Gene Brown,