Article ID Journal Published Year Pages File Type
1028454 Industrial Marketing Management 2009 15 Pages PDF
Abstract

This study focuses on triadic business relationship recovery processes through a single case study. We address the question of what kind of process takes place when a business relationship on the verge of ending is recovered and what roles a third actor can play in the process. As a result, we model a process through which a triadic business relationship is recovered and attraction, trust, and commitment are restored.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Authors
, , ,