Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1028454 | Industrial Marketing Management | 2009 | 15 Pages |
Abstract
This study focuses on triadic business relationship recovery processes through a single case study. We address the question of what kind of process takes place when a business relationship on the verge of ending is recovered and what roles a third actor can play in the process. As a result, we model a process through which a triadic business relationship is recovered and attraction, trust, and commitment are restored.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Anniina Salo, Jaana Tähtinen, Pauliina Ulkuniemi,