Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1028476 | Industrial Marketing Management | 2007 | 15 Pages |
Abstract
Customer consumption value ultimately derives from enterprise production the consumption benefits which originating from inter-organizational cooperation as well as the transferred and accumulated exchange value of the enterprise with external organizations. This study plans to clarify the effect of the derived exchange relationship on enterprise exchange value, and also to identify the network models of different derived effect relationships. An analysis of the Taiwanese public health system revealed both positive and negative exchange value effects that impacted relationships among actors in the overall health system. Four generic models were presented by analyzing the qualitative data from phenomenon of different types of inter-organizational exchange behaviors, and other more complex models deduced from four generic models were also proposed.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Jersan Hu, Yafang Tsai,