Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1028507 | Industrial Marketing Management | 2008 | 13 Pages |
Abstract
This research suggests that firms considering a merger and acquisition strategy need to pay attention to the relationship marketing managers of the target firm and the implicit agreements that have kept them with the target firm. The results of this study convey that the joint activity of maintaining the implicit contracts and retaining the relationship marketing managers have a stabilizing and positive impact on the productivity of subordinate marketing employees. These employees are a key success factor that enables the target firm to function effectively after the acquisition.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
R. Glenn Richey Jr., Timothy S. Kiessling, Mert Tokman, Vivek Dalela,