Article ID Journal Published Year Pages File Type
1028507 Industrial Marketing Management 2008 13 Pages PDF
Abstract

This research suggests that firms considering a merger and acquisition strategy need to pay attention to the relationship marketing managers of the target firm and the implicit agreements that have kept them with the target firm. The results of this study convey that the joint activity of maintaining the implicit contracts and retaining the relationship marketing managers have a stabilizing and positive impact on the productivity of subordinate marketing employees. These employees are a key success factor that enables the target firm to function effectively after the acquisition.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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