| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10285772 | Design Studies | 2005 | 19 Pages |
Abstract
Mood boards offer a visual and sensorial channel of communication and inspiration for design research and development, which could be considered to be more logical and empathic within a design context than traditional verbo-centric approaches. This paper explores individuals' perceptions of images through a sample of mood boards. Gender was chosen as a bipolar attribute and was explored through the specific mood boards. A sample of 62 design students' responses was captured via a rating scale and key words. The paper reflects on the results obtained and attempts to translate findings into suggestions for other academic staff involved in undergraduate industrial design education.
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Graphics and Computer-Aided Design
Authors
Deana McDonagh, Howard Denton,