Article ID Journal Published Year Pages File Type
1028589 Industrial Marketing Management 2007 15 Pages PDF
Abstract

Agility is the fundamental characteristic of a supply chain needed for survival in turbulent and volatile markets, which are becoming norms as product life cycles shorten and environmental forces create additional uncertainty resulting in higher risk in the supply chain management. Agility further helps in providing the right product, at the right time to the consumer, which is the main objective of any supply chain. In the present paper, using interpretive structural modeling, interrelationships of the variables, influencing supply chain agility, have been derived. These variables have been categorized according to their driving power and dependence. This methodology provides a means by which order can be imposed on the complexity of such variables. The insight from model would help supply chain managers in strategic planning for improving supply chain agility.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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