Article ID Journal Published Year Pages File Type
1028618 Industrial Marketing Management 2007 9 Pages PDF
Abstract

This introduction to the special issue on ‘Project Marketing and the Marketing of Solutions’ starts by highlighting the major contributions made in the field of project marketing during the last decade. Then it points out the emergence of integrated solutions and details the major challenges facing the marketing of solutions. It concludes on the possible synergies between the marketing of solutions and project marketing.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Authors
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