Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1028618 | Industrial Marketing Management | 2007 | 9 Pages |
Abstract
This introduction to the special issue on ‘Project Marketing and the Marketing of Solutions’ starts by highlighting the major contributions made in the field of project marketing during the last decade. Then it points out the emergence of integrated solutions and details the major challenges facing the marketing of solutions. It concludes on the possible synergies between the marketing of solutions and project marketing.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Bernard Cova, Robert Salle,