Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1028669 | Industrial Marketing Management | 2006 | 16 Pages |
Abstract
The unification of Europe is causing considerable effects on industrial marketing strategy. Roughly ten years ago the Industrial Marketing Management journal published a study on the expected consequences of the European Union (EU) single market. In the current study, we investigate the actual results of the single market formation on industrial marketing in the EU and compare them to the expectations noted by industrial marketers a decade earlier. We find that the effects differ markedly from those anticipated and that they have important implications for business marketing practice in the EU.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Matti Aistrich, Massoud M. Saghafi, Don Sciglimpaglia,