Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1028685 | Industrial Marketing Management | 2006 | 17 Pages |
Abstract
This paper investigates critical factors affecting the likelihood of new product success and effective new product development (NPD) models for Korean high-tech firms. Empirical results suggest that successful projects differ from unsuccessful projects in project environment, skills and resources, project leadership, strategic fit, efficient NPD process, and effective product-positioning strategies.This study confirmed that efficient and effective new product development and management were important determinants of high-tech firms' competitive advantage. Furthermore, the findings of this study raised questions about some commonly held beliefs when compared with Western studies focusing on high-tech industries.
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Authors
Michael Song, Jeonpyo Noh,