Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1028690 | Industrial Marketing Management | 2006 | 12 Pages |
Abstract
In this study, we build a systemic conceptual model to describe the relationship among firm orientation, internal control systems and new product development, and to test empirically how market and entrepreneurship orientations affect the degree of improvement in new product development through personal control and/or output control in the Chinese transitional economy. Our research findings provide some valuable insights into new product development. Entrepreneurship orientation not only has a direct positive effect on the degree of improvement in new product development, but also indirectly has a positive effect on it through personal control. At the same time, market orientation, through output control, has a negative indirect influence.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Yuan Li, Yi Liu, Yongbin Zhao,