Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1028707 | Industrial Marketing Management | 2006 | 11 Pages |
Abstract
This study, using the concept of trust defined as calculative, risk-related, and relationship-based, examines the relationships between bilateral specific asset investments and after-investing trust. The findings indicate that a firm's trust in their supply chain partner is highly associated with both sides' specific asset investments. It also signifies that the replaceability of a respondent firm moderates the positive relationship between the partner's specific asset investment and trust. Our data has proven that the calculative-based trust theory has better explaining power with the transaction cost analysis (TCA) variables than the knowledge-based trust theory.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Taewon Suh, Ik-Whan G. Kwon,