| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1028708 | Industrial Marketing Management | 2006 | 8 Pages |
Abstract
Adaptation has been taken as self-evident in earlier research. However, adaptation is vital between a buyer and seller in order to make the relationship more productive. The purpose of this paper is to analyse a win–win situation for both the supplier and the buyer. In such a situation the suppliers' adaptation results in an improved quality of produced products, consequently leading to a stronger position on the market. This paper describes a unique form of adaptation, which is both joint and individual among a group of suppliers.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Åsa Hagberg-Andersson,