Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1028724 | Journal of Retailing and Consumer Services | 2016 | 10 Pages |
Abstract
Cinema is an experience good and consumers will use reviews by professional critics to reduce the inherent uncertainty of consumption. Two aspects of demand for cinema is analyzed; the demand of critics and the demand of the audience. Estimations are done in two steps on a set of Swedish data covering cinema ticket sales and review scores. I conclude that there is a great deal of discrepancy between which characteristics the audience favor and which ones professional critics value. On average it is however concluded that there is a positive relationship between review scores and ticket sales. Due to data limitations one cannot conclude whether this is a case of predication or influence.
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Authors
Erik Wallentin,