Demand for cinema and diverging tastes of critics and audiences

Cinema is an experience good and consumers will use reviews by professional critics to reduce the inherent uncertainty of consumption. Two aspects of demand for cinema is analyzed; the demand of critics and the demand of the audience. Estimations are done in two steps on a set of Swedish data covering cinema ticket sales and review scores. I conclude that there is a great deal of discrepancy between which characteristics the audience favor and which ones professional critics value. On average it is however concluded that there is a positive relationship between review scores and ticket sales. Due to data limitations one cannot conclude whether this is a case of predication or influence.