Impediments to mobile shopping continued usage intention: A trust-risk-relationship

Smartphones are revolutionising our daily shopping routines in such a way that nowadays a mobile service solution exists for everything – or if not, then such a solution will soon be available. With the increasing popularity of smartphones, research into the acceptance of mobile shopping (m-shopping) by customers focuses more on drivers than on barriers. It is precisely for this reason that this study aims to shed light on m-shopping impediments in order to gain deeper consumer insight and to overcome the pro-innovation bias of existing studies. The empirical study results show that their overall risk perception hinders consumers from regularly engaging in m-shopping. In such cases, it is more transaction-processing and financial risks rather than privacy or security concerns that are significant aspects for experienced mobile shoppers.