Article ID Journal Published Year Pages File Type
1029027 Journal of Retailing and Consumer Services 2014 6 Pages PDF
Abstract
The consumer aesthetic experience, diverse and complex, seems to depend on the individual׳s subjective perception. Studies have questioned if this experience can be conceptualized and explained through underlying patterns. Most studies have focused on the properties of aesthetic objects, explaining their influences on consumer responses, while ignoring consumers as aesthetic subjects. Based on the view that consumers seek pleasure out of even the most mundane objects in their everyday consumption, this study explains how consumers interact and formulate aesthetic experiences in the retail environment.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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