Article ID Journal Published Year Pages File Type
1029092 Journal of Retailing and Consumer Services 2013 12 Pages PDF
Abstract
► Both a strong brand and a convenient, accessible store location determine the store loyalty. ► Retail brand has a stronger effect on store loyalty and strengthen perceptions of store location. ► Effects of a retailer's brand and store location are dependent on the competitive situation. ► Results differ when competitor's intensity and distance to the next competitor are considered. ► Loyalty to a retailer is reduced especially by perceptions of local competitors brand strength.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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