Attribute satisfaction and experiential involvement in evaluations of live musical performance: Theory and managerial implications for services

A model is developed and validated linking satisfaction with attributes related to the performance and the setting to satisfaction with live musical performance. Experiential involvement is also an important element impacting satisfaction and both are linked with managerial outcomes, including repeat patronage and consumer spending. The model is tested through two studies to assess the generalizability and validity of the model via structural equation modeling and regression analysis. The model proves to be robust, with an unexpectedly complex pattern of relationships between antecedents and managerial outcomes. Regression further suggests variables in the model that predict consumer spending.