Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1029243 | Journal of Retailing and Consumer Services | 2012 | 7 Pages |
Abstract
The purpose of this study is to investigate multiple store patronage. Specifically, the aim is to relate the number of stores patronized to a set of consumer characteristics and market structure factors, according to a cost–benefit approach. Data from a sample of 1000 shoppers indicate that only few consumer characteristics impact on multi-store patronage pattern for grocery purchases (gender and shopping activity perception). Moreover, the number of stores operating in the market proved to be an important determinant of patronage set size. Implications for retailers are discussed with suggestions for future research.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Beatrice Luceri, Sabrina Latusi,