Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1029301 | Journal of Retailing and Consumer Services | 2007 | 8 Pages |
Abstract
This research investigates how consumer and product category attributes affect consumer interest in using various shopping aids. Research hypotheses were proposed based on a contingency framework of the relationship between consumer characteristics (i.e., purchase need, product knowledge, and brand preference heterogeneity) and shopping aid solutions (expanded selection, additional product information, personalization, and evaluative information). The findings demonstrated the importance of considering consumer characteristics when retailers design and provide shopping aids for consumers to facilitate purchase completion.
Keywords
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Authors
Chiu-chi Angela Chang, Raymond R. Burke,